The complete set of all products offered by a firm is called its
A. product line.
B. product categories.
C. product mix.
D. product breadth.
E. product line depth.
Answer: C. product mix.
The complete set of all products offered by a firm is called its
A. product line.
B. product categories.
C. product mix.
D. product breadth.
E. product line depth.
Answer: C. product mix.