__________ are customers who modify existing products according to their own ideas to suit their specific needs.
A. Early adopters
B. Market testers
C. Lead users
D. Reverse engineers
E. Concept testers
Answer: C. Lead users
__________ are customers who modify existing products according to their own ideas to suit their specific needs.
A. Early adopters
B. Market testers
C. Lead users
D. Reverse engineers
E. Concept testers
Answer: C. Lead users