When does a penetration pricing strategy tend to be most effective?
a.
under unitary conditions
b.
in price-sensitive markets
c.
when the company can perform only small production runs
d.
if unit costs are high
Answer: B
a.
under unitary conditions
b.
in price-sensitive markets
c.
when the company can perform only small production runs
d.
if unit costs are high
Answer: B