If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
A. awareness.
B. equity.
C. extension.
D. integration.
E. depth.
Answer: A. awareness.
If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable
A. awareness.
B. equity.
C. extension.
D. integration.
E. depth.
Answer: A. awareness.