In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy/use the product again. This is known as

In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy/use the product again. This is known as 



A. premarket testing.

B. market testing.

C. alpha testing.

D. concept testing.

E. pre launch testing.


Answer: A. premarket testing


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