One approach marketers are using to reduce service __________ is to replace people with machines whenever appropriate.

One approach marketers are using to reduce service __________ is to replace people with machines whenever appropriate.

One approach marketers are using to reduce service __________ is to replace people with machines whenever appropriate. 



A. intangibility

B. inseparability

C. spendability

D. perishability

E. heterogeneity


Answer: E. heterogeneity


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