Some people believe that anything made in Asia is poorly made and therefore not worth much money. This bias may have a negative impact on Asian firms when they attempt to sell well-made, quality, valuable products in non-Asian markets. Firms in this situation would be:
a. encountering trade barriers.
b. none of these answers
c. entering into foreign markets.
d. suffering from the liability of foreignness.
Answer: d. suffering from the liability of foreignness.