Successful first movers create a market or a product category. They often benefit from being readily recognizable to consumers and

Successful first movers create a market or a product category. They often benefit from being readily recognizable to consumers and

Successful first movers create a market or a product category. They often benefit from being readily recognizable to consumers and 



A. not having to pay advertising expenses.

B. using prototypes to dominate the market.

C. not needing to do test marketing.

D. establishing an early market share lead.

E. motivating laggards to buy their products.


Answer: D. establishing an early market share lead.


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