The number of participants who discontinue their use of a service divided by the average number of total participants is called

The number of participants who discontinue their use of a service divided by the average number of total participants is called

The number of participants who discontinue their use of a service divided by the average number of total participants is called 



A. churn.

B. customer retention.

C. customer lifetime value.

D. cancellation cost.

E. customer loyalty.


Answer: A. churn.


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