Which of the following statements is not one of the guidelines provided by the American Marketing Association for conducting marketing research?
A. Personal information about research participants should not be shared, except with a designated member of senior management.
B. Selling or fundraising should not be conducted under the guise of conducting research.
C. Researchers should not misrepresent data.
D. Clients and suppliers should be treated fairly.
E. Researchers should not omit pertinent data.
Answer: A. Personal information about research participants should not be shared, except with a designated member of senior management