When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
A. corporate branding.
B. brand extension.
C. brand licensing.
D. brand association.
E. perceived value branding.
Answer: B. brand extension.
When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
A. corporate branding.
B. brand extension.
C. brand licensing.
D. brand association.
E. perceived value branding.
Answer: B. brand extension.