Brand extension is a popular marketing strategy because
A. it separates out the cost of brand extension from brand intention.
B. it allows the firm to discontinue complementary products.
C. it allows the firm to spend less on creating brand awareness and associations.
D. it avoids the problem of brand dilution.
E. it guarantees success for a new product.
Answer: C. it allows the firm to spend less on creating brand awareness and associations.