Which of the following adopter categories refers to the last large group of buyers to enter a new product market?
A. late majority
B. early majority
C. laggards
D. early adopters
E. innovators
Answer: A. late majority
Which of the following adopter categories refers to the last large group of buyers to enter a new product market?
A. late majority
B. early majority
C. laggards
D. early adopters
E. innovators
Answer: A. late majority