Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?


a. McDonald's arches
b. Mercedes Benz emblem
c. Nike swoosh
d. Traveler's Insurance umbrella
e. Arrows on Wrigley gum packages


Answer: d


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