Which of the following is not true regarding secondary packaging?
A. It can provide information to consumers not found on the primary packaging.
B. It is important to the retailer in terms of convenience in handling.
C. It can be an important positioning tool to convey the brand image.
D. It can allow for cost efficiencies due to larger order and shipment sizes.
E. It is of little value to the average consumer.
Answer: E. It is of little value to the average consumer.