Which of the following statements does not apply to convenience goods?
a. Consumers are brand loyal to convenience products and are not likely to substitute other brands.
b. Convenience products require minimal shopping effort.
c. Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
d. Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
e. Colas, gasoline, and bread are good examples of convenience goods.
Answer: a
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Marketing Chapter 10
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