Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ______ products.
a. shopping
b. specialty
c. service
d. convenience
e. unsought
Answer: a
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ______ products.
a. shopping
b. specialty
c. service
d. convenience
e. unsought
Answer: a