Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ______ products.
a. shopping
b. specialty
c. service
d. convenience
e. unsought
Answer: a
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Marketing Chapter 10
- A product line is a group of products that are closely related because the:
- In general, most consumers don't spend a lot of time thinking about their funeral. So some funeral homes try to get them to think about their loved ones by advertising preplanned funerals. This is an attempt to get people to think about a product that most consumers do not actively seek. In other words, preplanned funerals are a(n) _____ product.
- Freda was proud of her shiny new iPhone. But she was disappointed when she began to notice scratches on its display surface. If Freda had known about the clear protective films that were available to protect the iPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) _____ product.
- Alice is a very busy person, and she hates to spend her time doing yard work. She really likes the idea of a synthetic lawn. However, she has never pursued the idea, as she has two dogs in her backyard. Alice doesn't know that several manufactures make synthetic grass with an antibacterial agent to minimize odors for pet owners. For Alice, the dog-friendly synthetic lawns are a(n) _____ product because she doesn't know the product exists.
- Unsought products typically are products that:
- _____ products are products that are not known about or not actively searched for by consumers. These products require aggressive personal selling and highly persuasive advertising.
- When deciding on distribution plans for specialty products, companies generally ensure that the items are:
- Evan Zimmermann loves watches. He collects vintage Rolex sport models made between 1950 and 1960. He paid $1,500 for his first watch in 2000. Now the watch is worth $15,000. For Evan, the vintage watches are an example of a(n) _____ product.
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- Bang & Olufsen make some of the best sound systems in the world. After years of development, Bang & Olufsen recently released its new BeoLab 5 speakers. For audiophiles who demand the best in audio equipment, the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n) _____ product.
- _____ products are searched for extensively, and substitutes are not acceptable. These products may be quite expensive, and often distribution is limited.
- Which of the following products is most likely to be considered an example of a heterogeneous shopping product?
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- _____ are products consumers see as being basically the same, so consumers shop for the lowest price.
- Which of the following is the best example of a shopping product for most consumers?
- The two types of shopping products are:
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- The convenience product marketing strategy includes:
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