A good marketing manager organizing a new sales force knows that:

A good marketing manager organizing a new sales force knows that:


a. new sales reps should start out on the major accounts sales force so they can learn the business from the bottom up.
b. the most profitable approach is to start with a small number of salespeople, and then quickly add more if they can't do the job.
c. it may be necessary to rely on team selling and have more than one rep call on a single customer if different skills are needed.
d. All of the above are true.
e. None of the above is true.


Answer: c. it may be necessary to rely on team selling and have more than one rep call on a single customer if different skills are needed.


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