Which of the following statements about a salesperson's role is TRUE?
a. The salesperson rarely serves as a link between the firm and its customers.
b. The salesperson represents the customer back inside the selling firm.
c. The salesperson also holds titles such as management specialist and chief engineer.
d. The salesperson only aims to sell the customer.
e. A salesperson is seldom responsible for negotiating prices or diagnosing technical problems.
Answer: b. The salesperson represents the customer back inside the selling firm.