A local furniture store buys furniture from various manufacturers and resells the furniture to its customers. What type of marketing channel does this represent?
A. horizontal
B. vertical
C. indirect
D. direct
E. simple
Answer: C. indirect
A local furniture store buys furniture from various manufacturers and resells the furniture to its customers. What type of marketing channel does this represent?
A. horizontal
B. vertical
C. indirect
D. direct
E. simple
Answer: C. indirect