Product failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?

Product failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?

Product failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?


a. Screening
b. Concept testing
c. Business analysis
d. Product development
e. Test marketing


Answer: e


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