Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a:

Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a:


a. status-quo objective.
b. profit-oriented objective.
c. target return objective.
d. sales-oriented objective.
e. profit maximization objective.


Answer: d. sales-oriented objective.


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