Benton manages a building supply company. He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party. Benton will likely use the firm's ___________ to identify these customers.
A. website
B. CRM database
C. specialty store sales
D. annual sales report
E. inventory management system
Answer: B. CRM database
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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