Coorgs Coffee, Inc., has substantial market share in South America but seeks growth. Its managers want to expand into North America and target cities with populations of 50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs Coffee.
A. Geographic
B. Behavioral
C. Urgency to get need satisfied
D. Demographic
E. Attitudes of consumers
Answer: A. Geographic
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Marketing
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