Experiences global markets use back translation when promotional material is translated in a foreign language. Back translation describes:
allowing a person to respond to a marketing message in his or her own preferred language, regardless of which language the marketer uses.
the process of playing commercials or music backward to catch any hidden messages.
material from the foreign country that is translated into English so that marketers can understand the cultural symbolism being used.
translating material back to its original language using a new interpreter to check if it retains its meaning.
Answer: translating material back to its original language using a new interpreter to check if it retains its meaning