Customers must see value in a product or service before they are willing to exchange time or money to obtain it, but not all customers see the same value in a product. To analyze how many units will be sold at any given price point, marketers draw on
A. a demand curve.
B. the law of averages.
C. multiple regression analyses.
D. target return strategies.
E. a sales orientation.
Answer: A. a demand curve.