Dividing buyers into groups based on social class, lifestyle, or personality characteristics is called ________ segmentation.
A. age and life cycle
B. user status
C. geographic
D. behavioral
E. psychographic
Answer: E. psychographic
Dividing buyers into groups based on social class, lifestyle, or personality characteristics is called ________ segmentation.
A. age and life cycle
B. user status
C. geographic
D. behavioral
E. psychographic
Answer: E. psychographic