Florida Orange Juice Growers Co-op uses a tag-line from time-to-time to stimulate consumers thinking about what time of the day is appropriate to drink OJ. The tag-line is: "Florida Orange Juice, It's Not Just for Breakfast Anymore." The use of this tag-line to tries to increase market share by manipulating the _________ base of Segmentation.

Florida Orange Juice Growers Co-op uses a tag-line from time-to-time to stimulate consumers thinking about what time of the day is appropriate to drink OJ. The tag-line is: "Florida Orange Juice, It's Not Just for Breakfast Anymore." The use of this tag-line to tries to increase market share by manipulating the _________ base of Segmentation.

Florida Orange Juice Growers Co-op uses a tag-line from time-to-time to stimulate consumers thinking about what time of the day is appropriate to drink OJ. The tag-line is: "Florida Orange Juice, It's Not Just for Breakfast Anymore." The use of  this tag-line to tries to increase market share by manipulating the _________ base of Segmentation.


A. Psychographic
B. Reverse
C. Micro-Marketing
D. Behavioral


Answer: D. Behavioral


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