Grocers in neighborhoods with a large Hispanic population typically carry more brands that Hispanic consumers prefer than grocers in other neighborhoods. This is an example of ________.

Grocers in neighborhoods with a large Hispanic population typically carry more brands that Hispanic consumers prefer than grocers in other neighborhoods. This is an example of ________.


A. undifferentiated marketing
B. local marketing
C. concentrated marketing
D. individual marketing
E. differentiated marketing


Answer: B. local marketing


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