Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel. 



A. indirect

B. vertical

C. horizontal

D. simple

E. direct


Answer: E. direct


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