Heinz has a new ketchup bottle that has the cap on the bottom, instead of the top. The bottle uses gravity to help the consumer get every last drop of ketchup out of the bottle. The cap is also designed to pour cleanly, so that dried ketchup does not accumulate around the opening. This new bottle demonstrates how packaging can:
a. promote product.
b. protect the product.
c. lower distribution costs.
d. incorporate UPC codes.
e. enhance product usage.
Answer: e. enhance product usage.