If you ever watched a television commercial and at the end of the message wondered what they were promoting, you may have had trouble __________ the IMC message.
A. decoding
B. transmitting
C. precoding
D. encoding
E. tracking
Answer: A. decoding
If you ever watched a television commercial and at the end of the message wondered what they were promoting, you may have had trouble __________ the IMC message.
A. decoding
B. transmitting
C. precoding
D. encoding
E. tracking
Answer: A. decoding