In the AIDA model, the do stage is the __________ stage.
A. awareness
B. action
C. interest
D. desire
E. intentions
Answer: B. action
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- One important consideration in using a differentiated targeting strategy is that ________.
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