Refer to Boutique Hotels. Which type of processing occurs most often at a hotel that wants to provide personalized service?
a. People processing
b. Possession processing
c. Information processing
d. Equipment processing
e. Supplementary processing
Answer: A
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?