MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have:

MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have:


A. implemented the marketing concept.
B. a production orientation.
C. a customer orientation.
D. a sales orientation.
E. a marketing orientation.


Answer: B. a production orientation.


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