Price is the _____________ a consumer is willing to make to acquire a specific product or service.
A. amount of money
B. overall sacrifice
C. fixed cost
D. target return
E. substitution
Answer: B. overall sacrifice
Price is the _____________ a consumer is willing to make to acquire a specific product or service.
A. amount of money
B. overall sacrifice
C. fixed cost
D. target return
E. substitution
Answer: B. overall sacrifice