Segmenting international markets can be more difficult because:
A. the concepts and approaches for segmenting domestic markets simply do not apply.
B. there are more dimensions and many unfamiliar variables.
C. there are fewer useful dimensions.
D. a manager must rely entirely on his or her own judgments about people in other countries.
E. the quantity and quality of available market data are usually greater.
Answer: b. there are more dimensions and many unfamiliar variables.