Electro Technologies, Inc. (ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market. Its broad product-market consists of three reasonably distinct submarkets. To identify a target market, ETI should probably focus on using the __________ approach.
A. combined target market.
B. mass marketing.
C. multiple target market.
D. single target market.
E. All of the above.
Answer: D. single target market.
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