To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and 



A. the number of destinations.

B. the number of impressions.

C. the cost per click.

D. how much time consumers spend viewing the ad or page.

E. the total number of clicks recorded by the industry.


Answer: B. the number of impressions.


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