Which of the following statements about personality is True?
A) The results of personality research have fulfilled marketers' expectations.
B) Marketers have found it easy to use personality in marketing strategy planning.
C) Marketers have increasingly focused on personality measures in attempting to explain people's behaviour.
D) Marketers have developed lifestyle analysis as an alternative to personality measures.
E) None of the above.
Answer: D. Marketers have developed lifestyle analysis as an alternative to personality measures.
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