Which statement is true about products in the decline stage of the product life cycle?
A. Brand managers should phase-out this product as quickly as possible.
B. A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually.
C. Customers will always abandon the declining product immediately if an alternative is available.
D. Phasing-out a product at this time is fairly easy and this strategy will cut future losses.
E. None of the above statements are true.
Answer: B. A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually.