You can practice sustainable marketing by adhering to general practices. Which of the following would allow a company to profit by serving immediate needs and long-term interests but not necessarily be a practice of sustainable marketing
A. Deliver value in a socially and environmentally responsible way.
B. Delay responding to environmental legislation as it is instituted.
C. Seek ways to profit by serving the long-run interests of customers and communities.
D. Practice caring capitalism by being civic minded and responsible.
E. Help protect the natural environment.
Answer: B. Delay responding to environmental legislation as it is instituted.