A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?
A) home stretch
B) up-market stretch
C) down-market stretch
D) maintenance stretch
E) two-way stretch
Answer: C
A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?
A) home stretch
B) up-market stretch
C) down-market stretch
D) maintenance stretch
E) two-way stretch
Answer: C