A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
A) brand architecture
B) brand position
C) brand portfolio
D) brand extension
E) brand image
Answer: C
A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category.
A) brand architecture
B) brand position
C) brand portfolio
D) brand extension
E) brand image
Answer: C