Marketing MCQ Marketing Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

Marketing

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

A) actual self-concept
B) ideal self-concept
C) others' self-concept
D) prohibitive self-concept
E) suggestive self-concept

Answer: A

Marketing MCQ

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________.

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