For what of the following reasons do customers become more profitable over an increasing period of time?
a) Because of savings on repeat purchases
b) Because of additional purchases (cross-selling)
c) Because of the learning curve effect achieved
d) Because of the contribution to the acquisition of new customers
Answer:
a) Because of savings on repeat purchases
b) Because of additional purchases (cross-selling)
d) Because of the contribution to the acquisition of new customers
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Marketing
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