Gerber primarily serves the baby food market. In choosing to focus on this market, Gerber is defining its competitive sphere on the basis of ________.

Gerber primarily serves the baby food market. In choosing to focus on this market, Gerber is defining its competitive sphere on the basis of ________. 



A) vertical segmentation
B) backward integration
C) market segmentation
D) diversification
E) differentiation


Answer: C


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