Marketing MCQ Marketing If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

Marketing

If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

A) switchers
B) shifting loyals
C) split loyals
D) hard-core loyals
E) antiloyals

Answer: C

Marketing MCQ

If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________.

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