Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as
a) unethical behavior found in top management.
b) a favorable set of conditions that limit barriers or provide rewards.
c) the principles or rules that individuals use to determine the way to behave.
d) a person's relationship with others in the organization.
e) a problem or situation requiring an individual to choose a course of action.
Answer: b