Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?
A) consumption aid
B) consumer affluence
C) consumer influence
D) conformance qualities
E) brand identification
Answer: B
Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?
A) consumption aid
B) consumer affluence
C) consumer influence
D) conformance qualities
E) brand identification
Answer: B